The MAGIC website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. It is presented in an interactive map which can be explored using various mapping tools that are included. Natural England manages the service under the direction of a Steering Group who represent the MAGIC partnership organisations.
The Raptor persecution data held on MAGIC originated from a discussion at the Raptor Persecution Priority Deliver Group (Raptor PPDG). Every 2 years the National Wildlife Crime Unit (NWCU) put together a UK Strategic Threat Assessment on wildlife that identifies what species of animal or plant are at threat, either through the volume of intelligence or due to a species being under specific threat.
MAGIC was launched in 2002. Information covers rural, urban, coastal and marine environments across Great Britain. Presented in an interactive map which can be explored using various mapping tools.
More than 300 data layers are available on MAGIC. The MAGIC partnership organisations are Natural England, Defra, Environment Agency, Historic England, Forestry Commission and Marine Management Organisation.
MAGIC is a very popular website with 2,500 daily user sessions and 9 million maps generated each month across 8 themes, three different basemaps and three overview maps.